Update: 28.02.2023

Last week: 7 week 2023 (13.02.2023 - 19.02.2023)

Last full month: January 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 107 136 7.5% 2.7% -0.1 29 129 830 6.3% 3.4% -0.1 9.8%
MoM 520 912 -40.9% 2.8% -0.3 140 500 936 -33.7% 3.5% 0.1 -34.9%
YTD 779 836 -69.6% 2.8% -3.3 211 735 602 -56.7% 3.5% -2.4 -33.7%
MAT 8 060 712 -45.1% 4.2% -2.4 1 743 243 106 -32.5% 4.2% -1.8 -14.4%
DEXALGIN
WoW 15 524 7.5% 0.3% 0 8 567 793 7.4% 1.1% 0 6.8%
MoM 86 116 -0.8% 0.4% 0.1 45 595 997 7.9% 1.4% 0.3 -18.7%
YTD 124 197 -59.8% 0.4% -0.4 66 596 602 -44.7% 1.3% -0.8 -20.8%
MAT 1 400 741 -26.6% 0.6% -0.2 632 916 364 -13.4% 1.6% -0.4 -6.2%
ESPUMISAN (ADULTS)
WoW 52 904 7.5% 37.6% -1 33 474 419 6.6% 47.0% -1.7 10.2%
MoM 227 468 -5.8% 39.3% -1.6 147 485 006 4.4% 50.3% 1.4 -1.9%
YTD 358 526 -53.4% 38.9% -22 230 967 783 -36.8% 49.4% -18.1 -27.1%
MAT 3 872 964 -27.2% 50.1% -14.8 2 073 868 294 -16.1% 56.4% -13.4 -5.7%
ESPUMISAN BABY
WoW 20 762 5.3% 28.8% -1.3 16 273 516 4.9% 46.1% -1.6 9.8%
MoM 89 583 -11.4% 29.6% -1.8 69 808 712 -2.9% 46.7% -0.1 -5.9%
YTD 141 789 -38.4% 29.6% -9.5 110 879 609 -17.6% 46.9% -6.6 -18.6%
MAT 1 337 925 -18.4% 35.7% -5.2 881 943 689 -8.3% 49.4% -6.1 -6.6%
FASTUM
WoW 13 866 7.4% 0.8% 0 8 419 326 7.0% 2.2% 0 5.8%
MoM 68 305 1.6% 0.9% 0.1 41 973 451 9.7% 2.6% 0.4 -9.0%
YTD 102 557 -47.9% 0.9% -0.6 62 799 009 -31.7% 2.5% -0.7 -15.6%
MAT 946 305 -31.0% 1.0% -0.4 517 156 073 -19.0% 2.4% -0.7 -2.7%
IODOMARIN
WoW 69 317 7.2% 22.4% 0.1 13 012 652 7.3% 9.0% 0 6.6%
MoM 257 852 -11.8% 20.9% -1 47 712 069 -11.1% 8.0% -0.6 -7.4%
YTD 430 516 -17.7% 21.5% -0.7 80 068 730 -17.2% 8.4% -1.4 -15.0%
MAT 3 200 629 -3.1% 20.4% -0.7 623 397 294 1.3% 8.9% -0.7 0.3%
LIOTON
WoW 17 821 15.0% 1.9% 0.1 22 643 350 16.5% 4.9% 0.2 8.4%
MoM 59 882 -11.1% 1.6% 0 74 104 261 -7.1% 4.1% -0.1 -8.3%
YTD 104 197 -44.9% 1.7% -0.8 130 085 403 -21.7% 4.4% -0.8 -20.0%
MAT 1 166 835 -30.9% 2.1% -0.6 1 271 319 946 -10.4% 4.5% -1.1 -9.9%
MEZYM
WoW 206 872 9.3% 19.4% 0.3 32 497 539 8.0% 12.9% 0 7.8%
MoM 1 004 480 -4.4% 19.6% 0.9 155 827 241 -0.0% 13.4% 0.7 -9.0%
YTD 1 499 055 -54.6% 19.4% -10.9 234 367 493 -50.3% 13.2% -9.4 -29.0%
MAT 15 546 115 -27.1% 23.9% -5.7 2 406 635 666 -19.8% 16.8% -5.2 -9.7%
MIG 400
WoW 100 056 9.1% 2.1% 0 11 868 453 5.4% 1.6% 0 6.8%
MoM 492 476 -23.1% 2.3% -0.1 62 993 861 -19.9% 1.9% -0.1 -18.7%
YTD 733 326 -45.6% 2.2% -1 92 004 984 -40.6% 1.8% -0.9 -20.8%
MAT 7 782 599 -24.4% 3.1% -0.7 931 345 141 -20.0% 2.3% -0.8 -6.2%
PROSTAMOL
WoW 22 237 18.6% 13.3% 0.9 33 888 972 18.2% 15.2% 1.1 10.6%
MoM 92 218 -10.3% 13.8% 0.4 138 248 618 -3.9% 15.6% 1.2 -12.6%
YTD 144 179 -51.7% 13.4% -9.4 217 715 317 -44.4% 15.2% -8.8 -18.0%
MAT 1 392 073 -34.0% 16.8% -7.5 1 991 303 167 -25.9% 18.1% -8.1 -4.6%
RESPERO MYRTOL
WoW 25 106 12.8% 7.1% 0.3 14 621 783 12.3% 8.5% 0.3 8.2%
MoM 103 687 -36.9% 7.3% -1 58 772 735 -31.3% 8.4% -0.6 -28.3%
YTD 163 643 -42.8% 7.2% -3.1 93 919 833 -25.4% 8.4% -1.6 -17.8%
MAT 1 179 229 17.5% 7.8% 1.3 591 497 622 29.6% 8.2% 1.5 -1.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 779 836 -69.6% 2.8% -3.3 211 735 602 -56.7% 3.5% -2.4 -33.7%
DEXALGIN 124 197 -59.8% 0.4% -0.4 66 596 602 -44.7% 1.3% -0.8 -20.8%
ESPUMISAN (ADULTS) 358 526 -53.4% 38.9% -22 230 967 783 -36.8% 49.4% -18.1 -27.1%
ESPUMISAN BABY 141 789 -38.4% 29.6% -9.5 110 879 609 -17.6% 46.9% -6.6 -18.6%
FASTUM 102 557 -47.9% 0.9% -0.6 62 799 009 -31.7% 2.5% -0.7 -15.6%
IODOMARIN 430 516 -17.7% 21.5% -0.7 80 068 730 -17.2% 8.4% -1.4 -15.0%
LIOTON 104 197 -44.9% 1.7% -0.8 130 085 403 -21.7% 4.4% -0.8 -20.0%
MEZYM 1 499 055 -54.6% 19.4% -10.9 234 367 493 -50.3% 13.2% -9.4 -29.0%
MIG 400 733 326 -45.6% 2.2% -1 92 004 984 -40.6% 1.8% -0.9 -20.8%
PROSTAMOL 144 179 -51.7% 13.4% -9.4 217 715 317 -44.4% 15.2% -8.8 -18.0%
RESPERO MYRTOL 163 643 -42.8% 7.2% -3.1 93 919 833 -25.4% 8.4% -1.6 -17.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 8 060 712 -45.1% 4.2% -2.4 1 743 243 106 -32.5% 4.2% -1.8 -14.4%
DEXALGIN 1 400 741 -26.6% 0.6% -0.2 632 916 364 -13.4% 1.6% -0.4 -6.2%
ESPUMISAN (ADULTS) 3 872 964 -27.2% 50.1% -14.8 2 073 868 294 -16.1% 56.4% -13.4 -5.7%
ESPUMISAN BABY 1 337 925 -18.4% 35.7% -5.2 881 943 689 -8.3% 49.4% -6.1 -6.6%
FASTUM 946 305 -31.0% 1.0% -0.4 517 156 073 -19.0% 2.4% -0.7 -2.7%
IODOMARIN 3 200 629 -3.1% 20.4% -0.7 623 397 294 1.3% 8.9% -0.7 0.3%
LIOTON 1 166 835 -30.9% 2.1% -0.6 1 271 319 946 -10.4% 4.5% -1.1 -9.9%
MEZYM 15 546 115 -27.1% 23.9% -5.7 2 406 635 666 -19.8% 16.8% -5.2 -9.7%
MIG 400 7 782 599 -24.4% 3.1% -0.7 931 345 141 -20.0% 2.3% -0.8 -6.2%
PROSTAMOL 1 392 073 -34.0% 16.8% -7.5 1 991 303 167 -25.9% 18.1% -8.1 -4.6%
RESPERO MYRTOL 1 179 229 17.5% 7.8% 1.3 591 497 622 29.6% 8.2% 1.5 -1.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 107 136 7.5% 2.7% -0.1 29 129 830 6.3% 3.4% -0.1 9.8%
DEXALGIN 15 524 7.5% 0.3% 0 8 567 793 7.4% 1.1% 0 6.8%
ESPUMISAN (ADULTS) 52 904 7.5% 37.6% -1 33 474 419 6.6% 47.0% -1.7 10.2%
ESPUMISAN BABY 20 762 5.3% 28.8% -1.3 16 273 516 4.9% 46.1% -1.6 9.8%
FASTUM 13 866 7.4% 0.8% 0 8 419 326 7.0% 2.2% 0 5.8%
IODOMARIN 69 317 7.2% 22.4% 0.1 13 012 652 7.3% 9.0% 0 6.6%
LIOTON 17 821 15.0% 1.9% 0.1 22 643 350 16.5% 4.9% 0.2 8.4%
MEZYM 206 872 9.3% 19.4% 0.3 32 497 539 8.0% 12.9% 0 7.8%
MIG 400 100 056 9.1% 2.1% 0 11 868 453 5.4% 1.6% 0 6.8%
PROSTAMOL 22 237 18.6% 13.3% 0.9 33 888 972 18.2% 15.2% 1.1 10.6%
RESPERO MYRTOL 25 106 12.8% 7.1% 0.3 14 621 783 12.3% 8.5% 0.3 8.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 520 912 -40.9% 2.8% -0.3 140 500 936 -33.7% 3.5% 0.1 -34.9%
DEXALGIN 86 116 -0.8% 0.4% 0.1 45 595 997 7.9% 1.4% 0.3 -18.7%
ESPUMISAN (ADULTS) 227 468 -5.8% 39.3% -1.6 147 485 006 4.4% 50.3% 1.4 -1.9%
ESPUMISAN BABY 89 583 -11.4% 29.6% -1.8 69 808 712 -2.9% 46.7% -0.1 -5.9%
FASTUM 68 305 1.6% 0.9% 0.1 41 973 451 9.7% 2.6% 0.4 -9.0%
IODOMARIN 257 852 -11.8% 20.9% -1 47 712 069 -11.1% 8.0% -0.6 -7.4%
LIOTON 59 882 -11.1% 1.6% 0 74 104 261 -7.1% 4.1% -0.1 -8.3%
MEZYM 1 004 480 -4.4% 19.6% 0.9 155 827 241 -0.0% 13.4% 0.7 -9.0%
MIG 400 492 476 -23.1% 2.3% -0.1 62 993 861 -19.9% 1.9% -0.1 -18.7%
PROSTAMOL 92 218 -10.3% 13.8% 0.4 138 248 618 -3.9% 15.6% 1.2 -12.6%
RESPERO MYRTOL 103 687 -36.9% 7.3% -1 58 772 735 -31.3% 8.4% -0.6 -28.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs